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Are you building the right thing?

Are you building the right thing?

From a publisher’s point of view, one of the most common patterns we see—especially in game projects—is teams spending valuable time on good ideas, when that same effort could have gone into great, player-impacting decisions. This usually doesn’t come from lack of...
Executive pulse from mid-July 2025

Executive pulse from mid-July 2025

Mobile gaming kept the cash register ringing even as installs plateaued. Singular’s Q2 dashboard shows overall mobile ad outlay up 40 % YoY, yet gaming-only budgets fell ≈15 % as marketers concentrated spend where post-IDFA signal is strongest.GAM3S.GG Publishers that...